5 Reasons NOT to Buy Followers
Working in the ever-changing and competitive world of Social Media, the question always comes up of, “How do I get more fans on my networks.” All you need to do is type in some key words to your favorite search engine (coughcoughGoogle), and you can find a whole host of sites that will allow you to purchase fans or followers. “Why would I NOT want to do this,” you ask? Here’s 5 reasons why you shouldn’t spend your hard-earned dollars on the instant fans or followers promised to you by these sites:
- Followers or fans purchased won’t become loyal customers. While dropping $20 or $30 to get a few thousand followers sounds easy, and it is, just keep in mind that timeless saying of “things worth having are never easy.” When you purchase fans, you are buying volume-creating zombies, but not quality consumers. Who cares if you have 2,000 followers on Twitter if they are all robots. Wouldn’t you rather have 200 followers that are engaging with your content? This takes me to my next point…
- Low engagement. The overall goal of social media is to engage current and potential consumers and to humanize your brand. Purchased fans won’t engage because they typically are not real people. Facebook’s algorithm determines which posts go into a users’ news feed based on things like post engagement and fan interaction. If only a small percentage of your posts are being viewed, they will also start to dwindle down in your authentic fans’ news feeds. Facebook punishes your brand if your content is lacking. And to them, it would appear to be.
- Unrealistic analytics. Analytics are super important when you’re trying to perfect your social strategy and dissect your brand demographics. If a few thousand of your fans are robots from Indonesia, you won’t have a real grasp of what your fan base consists of to tailor your posting strategy to.
- It’s all good, until someone finds out. David Burch, at TubeMogul, a video marketing firm based in Emeryville, California, said buying clicks is bad business. “And if an advertiser ever found out you did that, they’d never do business with you again.” Unless you are a Fortune 500 company or a Kardashian, it is completely normal to have under 2,000 fans or followers. Be authentic, people appreciate that.
- Spam is as spam does. Spam accounts, or robots, are against the terms and conditions of most social platforms, which means that they can get banned and removed. If a company gets hit for all of their spam accounts, you could risk losing those thousands of fans in one giant sweep. Losing fans on Facebook, for instance, is a red flag to it’s algorithm that your page isn’t performing well.
The primary goal behind marketing is to get your content in front of your target audience, and social media is a way to connect with that audience on a more intimate level. Bottom line, don’t buy in to the quick scheme of purchasing followers. Work hard, use current social media marketing strategies (Facebook and Twitter ads, etc.) and you will be rewarded with legitimate, brand advocates that actually care.